Def: The art and technology of selling your product’s uniqueness.
The first arrow in the brandologist’s quiver is: Develop the Brand.
A brand can be defined as the aggregation of experiences/associations we have with a product.
It is that collection of unique, indefinable somethings that make us notice and remember a product.
It is crucial to remember that “product” can mean service.
And, if you a job-seeker, your product is YOU!